Before you launch your brand presence on Facebook, you need to make sure that your vanity URL is available — and that it’s simple and easy to remember.
The URL that Facebook gives you at the beginning is made up of random letters and numbers. It’s a good idea to have your own URL because it looks much cleaner when advertising your link http://www.facebook.com/redbull.
For small and medium-sized businesses, social media budgets are nowhere close to those of global brands, which can afford multiple custom applications and promotions on Facebook.
However, large budgets aren’t required to launch a lot of the basic applications seen on Facebook.
Services such as North Social and Pagemodo provide the kinds of applications that most businesses need. Also, most of these services provide a "freemium" model that offers some applications for free.
Each Facebook page is different and interactions depend on the business type. It is a good idea to find out what the most effective days of the week are to post. Also what keywords are popular and which ones drive engagement – Is it Halloween? Then post about it!
How often to post is a question often asked and while there is no definite answer, the norm is 2-3 times a week for an SME. Although it does depend on your business!
You can see which status updates performed best, whether your audience responds well to video and get a sense of what's driving your Likes.
By tracking your progress, you'll never be caught off guard when you start noticing that traffic and leads from Facebook are suddenly on the decline. Remember, more engagement with your Facebook content leads to better potential for traffic and leads from Facebook.
Buying Facebook ads is a wise, cost-effective solution that can help increase your brand's visibility throughout the Facebook platform.
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